JRocket Marketing - The Highly-Optimized Marketing System
 

Experience


Judith M. Rothrock
President, JRocket Marketing LLC

Judith M. Rothrock, a 20+-year marketing executive and the winner of more than 10 U.S. and international marketing awards, has repeatedly proven to that the difference between technology marketing leadership and technology marketing failure is “know how.”  Her reputation for setting or repositioning marketing/staffs and budgets to achieve optimal results in accelerated time periods is well-known within the tech industry, and led to her successful launch of JRocket Marketing LLC in 2001.  Her client base to date has included UNIT4, SYSPRO U.S., Deltek, Arbitron, Fujitsu Glovia, Meridian Systems…and several dozen more emerging technology vendors, many of whom have doubled and tripled their performances after working with her.

Ms. Rothrock is the former corporate head of marketing for several divisions of Ceridian, Hyperion, Lawson Software and Prescient Markets (purchased by Sungard) – where she was also SVP of Sales.  She was educated as a journalist at Seton Hall University, trained by editors at The New York Times, Daily News and Gannett, and preceded her marketing career with six years reporting experience and three years experience serving global accounts for a large NYC-based PR agency.

JRocket Marketing is headquartered in San Diego, CA, and offers CMO, analyst relations and ROI-rich collateral systems.

 

 

Judith with represented companies at Grape Escape 2010
Judith Rothrock with Michael Krigsman of Asuret, left, and Michael Fauscette of IDC.

"I have seen her create great recognition and visibility for Lawson Software in the late 1990s, for Deltek in the early 2000s, and lately for UNIT4 Agresso and SYSPRO. These were all obscure vendors (in the greater schema of things) before retaining her strategic marketing services."

Predrag Jakovljevic, Principal Analyst, ERP,  Technology Evaluation Centers

 

 

 

 
   
 
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