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Judith is many things to her clients:
  • zealous in her advocacy for them
  • exceptionally knowledgeable of the software markets they inhabit
  • driven to deliver rapid, on-target branding
  • fun
We go back a long ways but in every software vendor setting I've encountered her in, she always puts the vendor on the map. Results often get a lot of lip-service in marketing but Judith delivers for her clients/employers. Ask virtually any analyst in the tech space - they know Judith and they definitely know the vendors she supports.

Brian Sommer, President, TechVentive


I specifically asked SYSPRO about their marketing strategy/messaging and they kind of pointed that you helped them. I think its top quality and messaging sticks with the audience. Great job.

Sanjeev Pal, IDC


I have personally watched JRocket Marketing package, re-package and/or re-name technology solutions, services and companies into exciting brands that compel buyers to action and have the 'stickiness' or staying power that stand the test of time. Whether yours is a 30 year old company needing fresh marketing -- or a start-up that has only one chance to get it right -- I haven’t seen any other marketing company do it faster, better or more accurately than JRocket.

Cindy Jutras, Principal, Mint Jutras


I do not know anyone who fills a CMO shoes like you do.

Cal Braunstein, Chairman & CEO/Chief Research Officer, Robert Frances Group


Not many people have the same tenacity and passion that Judith brings to the table. This energy propels everything that she is involved in.

Harold Katz, Marketing Director, SYSPRO


Truth in advertising: Judith was one of the best PR people I ever met. In the 1990s, she was able to convince some pretty savvy people that then "little Hyperion" deserved to be mentioned in the same breath with the big ERP boys. A few years later, she pulled off the same play while quarterbacking Lawson’s marketing efforts. At it again, huh, Judith?

Dennis Byron, Researcher/Technical Writer, IT Business Edge

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Analysts Vinnie Mirchandani and Alan Webber at Judith Rothrock's Annual Grape Escape
Judith Rothrock, President of JRocket Marketing, with former Gartner analyst and book author Vinnie Mirchandani (left) and Altimeter's Alan Webber at the 2010 JRocket Marketing Grape Escape® in Boston.


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