JRocket Marketing Nitro, the newest JRocket Marketing product introduced in December 2002, is a 12-month program of technology analyst relations built on the past requests of former JRocket Marketing 90-Day Plan-IT clients. Specifically, the program targets one of the most neglected and “botched” areas of technology marketing: the courting/convincing/utilization of key industry technology influencers who yield prospect leads and PR opportunities.

JRocket Marketing Nitro includes:

• A minimum of three quality “live” or Webcast meetings between analysts and key client executives per quarter.
• Ongoing dialogue of client successes communicated via e-mails, telephone or in-person meetings by JRocket Marketing’s principal.
• A “Grape Escape” event corralling industry analysts for soft-news delivery by client executives
• Review/input/editing of all analyst-targeted materials
• Work with industry analysts to gain quotes for press releases, websites and other materials

Return to Products...