Nitro

Nitro™, the newest JRocket Marketing product introduced in December 2002, is a 12-month program of technology analyst relations built on the past requests of former Plan-It clients. Specifically, the program targets one of the most neglected and “botched” areas of technology marketing: the courting/convincing/utilization of key industry technology influencers who yield prospect leads and PR opportunities. Nitro includes:

• A minimum of three quality “live” or Webcast meetings between analysts and key client executives per quarter.
• Ongoing dialogue of client successes communicated via e-mails, telephone or in-person meetings by JRocket Marketing’s principal.
• A “Grape Escape” event corralling industry analysts for soft-news delivery by client executives
• Review/input/editing of all analyst-targeted materials
• Work with industry analysts to gain quotes for press releases, websites and other materials

JRocket Marketing sells Nitro in one-third shares of a total package, allowing JRocket Marketing to lower the price point to customers, while aggregating visits to each analyst firm visited/contacted.